Why does the new york yankees logo become a fashion icon

Currently not only the American professional baseball team is famous all over the world, but it is more interesting that the logo of this team is also popular all over the world and has long been a fashion icon. . They appear on shirts, jeans, coats, hats, bags and everywhere possible …So you know why a team logo is even more famous and popular than that team. Let me tell you.

This logo first appeared on the memorial medal for New York City police officer – John McDowell – died in 1877, designed by Louis Tiffany. More than 30 years later, Big Bill Devery – the boss of the Highlanders professional baseball team (founded in 1901) and a former chief city police officer, feels NY is more than a symbol of sacrifice.

In 1903, this logo was officially transferred to the team, to express the spirit of solidarity between police forces and sports. Initially, the letters N and Y were on the chest side of the team. Six years later, the NY logo with two interlocking characters first appeared on the hat and left arm of the uniform. The Highlanders changed their name to New York Yankees in 1913. Since then, the NY logo has attached to the baseball team, sweeping every match of the Major League Baseball tournament.

The fame of the NY icon is explained by the great success of the professional baseball team from the Bronx district. As of 2009, the New York Yankees have won the American League 40 times and the World Series 27 times. The hat with the NY logo appeared on the heads of many famous baseball stars such as Babe Ruth, Lou Gehrig, Joe DiMaggio, Whitey Ford, Yogi Berra, Mickey Mantle, Roger Maris … Achievements lead to the success of the business trade. Yankees brand appeared on baseball shirts, baseball caps … sold to fans and tourists from all over New York City (USA).

The process of becoming a popular fashion icon.

On June 10, 1999, the hat bearing the NY logo was worn by the first lady at the time – Hillary Clinton – and her husband – President Bill Clinton – at the White House as they congratulated the New York Yankees on winning the 1998 World Series. This moment marked the popularity and popularization of the NY logo.

Yankees ‘outfits have been appearing more and more frequently in the stars’ wardrobe since the 1990s. Jay-Z, David Beckham, Madonna, Tom Cruise, Denzel Washington … many times went down the street with a hat or shirt bearing the team logo. Even in 2009, Jay-Z sang in the song Empire State of Mind – the song about New York: “I made the Yankee hat more famous than a Yankee can”.

For many people, the NY logo is a fashion, becoming a true fashion icon. American director Spike Lee told Sportspressnw: “Everyone around the world wears Yankees hats. It’s global. People wearing hats, don’t even know the New York Yankees or baseball, but they did.” them and make the symbol NY “popular.

To luxury fashion

In 2015, the Yankees brand cooperated with the fashion brands Superme and Kith, to launch a variety of jackets, leather jackets, caps … In early 2018, Alessandro Michele – incumbent creative director of Gucci – exported appears with a green hat with a white NY logo embossed on it. The image that kicked off this famous logo’s appearance as a luxury fashion. In February of the same year, the NY logo appeared on the fashion catwalk of Milan, Italy. Gucci18 (name of the collection) consists of silk suits, thick knitted sweaters with N and Y on both sides of the chest. This symbol also appears on the lines of Gucci jackets, shoes, bags, hats and pants.

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Source: Puppol.com

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